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Online promotion is any activity that markets to users on the internet. Typically, online promotion drives users, through advertisement oriented links, from one place on the Internet to your web site.

Online promotion is particularly effective because your audience is already using the internet and with one click a prospective customer can be on your site. Additionally, online promotion qualifies the customer and shapes their expectations through the linking banner or headline used.
Search engine positioning

Search engine positioning refers to having web pages listed on public search engines with a focus on placing high for specific keywords. Search directory placement (directories are a special type of SE) refers to getting your site description listed on directory.

Achieving quality results with search engine positioning can significantly boost the traffic to your site. While it is relatively easy to place well for uncommon keyword phrases it can be very difficult to place high for popular phrases.

Search Engine rank improvement is a tedius manual process. Automation tools are discouraged by search engines in their guidelines and should not be used to avoid gettting black listed of sorts.

At catabatic, we research search engines and develop organic methods for promoting your websites without violating search engine guidelines. These methods ensure long-term results and no risk of raising red flags.

Contact us for a NO OBLIGATION FREE QUOTE on organic link building services.

Steps to positioning
Keyword identification
  Selecting the keyword phrases you want to focus on for high ranking
Search engine optimization
  Formatting your web pages so that they place well
Search engine registration
  Submitting your site/web pages to search engines to get listed
Referral / Reciprocal Links

Referral links are when another domain publishes a hyperlink, usually with an advertising description/graphic, to your site. Reciprocal links are when two, or more, sites agree to publish referral links to each other.

Reciprocal links add value to your web site, let your web site visitors return to your site, and you'll get targeted traffic from clicks of your links on other web sites.

As a positive side effect, you'll also benefit from increased search engine traffic if you have good incoming links. Almost all major search engines rank your web pages based on the number and the quality of links that point to your web site (link popularity). Google uses link popularity as an important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi and others also use link popularity in their formulas.

A common pitfall in this area is to join link directories or web farms. Many search engines raise a red flag for exchanging links with a link farm. This process inevitably will have a counter productive result.

The only way to promote your website through link building is to manually search the internet for resources that are relevent to your content and then request the webmasters to exchange a link. It is important to note that the intention behind exchanging links should be to provide "good resources to the readers" and not to promote your website. The fact that your website get promoted automatically through this process is a bonus.

Contact us for a NO OBLIGATION FREE QUOTE on organic link building services.

Directly creates traffic
  Users can link from other sites to yours
Creates name recognition
  Increases people's exposure to you when they view your ad
Boosts search engine positioning
  SE spiders will visit more often and your link popularity is improved
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